Kent Bridgeman

Photo by Hush Naidoo Jade Photography on Unsplash


About Me

I’m a Social Impact Copywriter. I work with mission-driven companies, nonprofits, and anyone working to make the world a better place. 

I help my clients craft effective emails, intriguing blog posts, and holistic marketing copy of all shapes and sizes.

Need help on a project? Drop me a line  at kent@kentbridgeman.com or schedule a meeting below.

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Testimonials

Featured Articles

Explore a featured selection of my writing work below.
McGowan/Blue Star Design •

Blog Post - Cyber Security Risks and Management for Law Firms

Cybersecurity has emerged as an area of great importance for law firms. The potential exposure of sensitive data is a nightmare scenario for any law firm, no matter its size and scope of business. Unfortunately, it’s easy to overlook law firm data security amid attorneys’ hectic schedules and deadlines.

Hackers have learned over time that a law firm’s data security must protect vast amounts of sensitive information, including data protected under attorney-client privilege. Law firms are an ideal target for ransomware schemes, but the damages from cyberattacks go beyond catastrophic security breaches.
McGowan/Blue Star Design •

Protect Your Law Firm with a Cyber Risk Management Plan

Attorneys and law firms are prime targets for cyberattacks due to the confidential information
they safeguard on behalf of their clients. Such data may include financial details, trade secrets, or even personal information like medical records or social security numbers. And yet, many law firms are unprepared to defend against a cyberattack and have no response plan
in place.

The incidence of cybercrime continues to climb year after year, and firms face dire consequences from lack of preparation—high financial costs, diminished reputation, and exposure to malpractice suits, to name a few.
Leaf Trade •

Leaf Trade website

Our platform provides fully integrated B2B technology solutions for the wholesale cannabis industry. Dynamic ordering, eCommerce, and payment solutions allow wholesalers to engage their retailers directly, while dispensaries simplify their buying process through an easy-to-use browser interface. We offer our customers an ever-expanding suite of tools and integrations that help drive sales, fulfill orders and streamline processes to stay ahead of constantly increasing industry expectations.
MDRT Blog •

5 things millennials wish financial advisors knew

The pandemic marks the second catastrophic financial downturn in the lives of the generation known as millennials or Gen Y. Many in Gen Y have cut short or delayed their dreams due to financial hardships caused by the market crash of 2008 and now find themselves on the frontlines of the latest economic downturn.

To dismiss millennials as a potential client base is short-sighted, however. Millennials have unique financial needs, and if you can address those needs, you’ll find a willing group of
MDRT Blog •

How to build strong client bonds in stressful times

Bonds that are built or reinforced during stressful times are often the strongest ones.

If clients feel connected to their financial advisor during stressful times, those clients are far less likely to leave when things improve. They’re also much more likely to refer others to you. Furthermore, these clients may be more willing to take your advice.

By applying the principles of emotional intelligence (EI), which is the ability to understand yourself and others and then adapt your behavior acco
MDRT Blog •

Find business strategies and powerful questions by applying the principles of Sun Tzu

Written 2,500 years ago, Sun Tzu’s renowned “The Art of War” has been repurposed for everything from business to sports because of its timeless strategies. If there was ever a need for powerful strategies during a crisis, it’s now.

The ancient advice of “The Art of War” pairs well with modern tools, specifically the SWOT analysis (situation, weaknesses, opportunities and threats), and making lists of positive questions. The right questions can help push the mind into problem-solving mode.

Here
Mindful Baking - Internal •

Prospecting Email Templates

Mindful Baking produces the most amazing gluten free and vegan baked goods in Chicago! If you don’t believe
us, check out our instagram here or see the photo attached.

The number of people going gluten free in the U.S. has tripled since 2009. In the last three years, the number
of people identifying as vegan has gone up nearly 600%. (Customizer sentence) You may be struggling to
provide solutions to these customers, maybe even turning them away. [You are already doing a lot to serve
this group of special diet needs folks. But,] We think there’s a lot we could do together to serve this important,
vocal, high disposable income customer segment.

Can we set up a quick 15 minute phone call to explore whether it makes sense for us to stop by with samples?
Mindful Baking - Internal Use •

Brand Voice_Mindful Baking

Character / persona – Who does your brand sound like? If you picture your social brand as a person (a character), here is where you can flesh out this identity with specific attributes that fit who you want to sound like online.

Caring
Enthusiastic
Fun
Friendly

Tone – What is the general vibe of your brand?

Humble
Direct
Earthy (Or Down to earth)
Meaningful

Language – What kind of words do you use in your social media conversations?

Funny
Lighthearted
Causes for Change - Website •

Dental Clinics | Causes for Change

This is a summary of the development of our dental program in the provinces of Guayquil and Manabi, Ecuador. It is also a shining example of our principles in action. It began with one person caring enough to speak out, and blossomed into an entire program, that has now established five dental clinics in rural Ecuador.

Joan Hayden, a volunteer dental hygienist from Chicago, was on our Mission Trip in 1998. She was shocked to find a high occurrence of tooth rot in the infants she was examining.
Causes for Change - Website •

Ivan | Causes for Change

We came to meet Ivan by way of the office of the Viceprefecta of Guayas. When learning of his story it was important for us to meet him and his family no matter the distance that we had to travel.

Ivan is a smiling, happy five year old little boy who has in his young years experienced so much emotional turmoil than many adults experience in a lifetime.

With the support of his loving aunt and cousins he travels to the city of Guayaquil twice a week for physical therapy, a ride that takes three
Causes for Change - Website •

Pablito’s Story | Causes for Change

It was a sleepy drive back from the beach. Myself and six other volunteers were traveling with the Vice Prefecta (a government official) of the Guayas province, to meet with the President of the town of Posorja. We were going to meet about the issues surrounding Posorja, mainly the problems and promise of its development as a growing seaport. On the way to Posorja, we stopped at the beach for lunch and my mind was still lingering on shrimp, ceviche and plantains.

I was with Myrna McNitt of Domi
DIY MFA - website •

Anatomy of a Kick A$$ Query Letter

Query letters are strange and intimidating beasts. They are the much obsessed, much abused, much scorned part of the marketing process. Essentially they are like movie trailers for your book; they create the urge to see more. Somehow, by some feat of magic, you are forced to describe your 80,000+ word novel in a page, really just a few brief paragraphs.

How the heck do you do it?

You’ve already written a novel (or you’re working on it), so the hardest part is over. By connecting to the fire, w
DIY MFA - website •

How Defining Your Target Audience Can Make Your Story Stronger

Here’s a little word association exercise: What pops into your head when you here the phrase “Target Market”? If you’re like I used to be, you instantly get some kind of negative image. Mine was a sleazy movie exec fanning himself with money and pouring over a copy of the latest census report.

What is a target market anyway?

It sounds like a horribly dry, textbook term that has nothing to do with us creative volk, the scriveners toiling away on creative conquests. But in reality, it’s an incre
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